Think of an Internet Directory as a virtual phone book. But while the Yellow Pages try to be the catch-all directory of phone numbers and businesses in a given geographical area, Internet Directories are often centered on a specific information category. There are literally thousands of directories on the Internet in every possible language, for every imaginable category and topic. Many directories are free, which means you can submit your listing to be included free of charge. Ideally, you want to identify ALL appropriate free directories and be sure your site is listed. Paid directories are also a great way to drive traffic to your site, but you need to balance your expenditures for paid listings with what you expect to gain from the exposure.
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