Archive for June, 2011

What is the benefit of Compete to an ecommerce business?

Posted in Business Tips on June 14th, 2011 by admin – Be the first to comment

If you are thinking about starting an internet online business or ecommerce website, you definitely want to familiarize yourself with all the free optimization and business intelligence tools out there. One of the best site comparison tools is Compete – check it out at www.compete.com

Compete allows you get a site profile for one site, or to compare up to 3 sites for free (5 if you sign up for a free MyCompete account) providing metrics on unique visitors, referring sites, destination sites and top search terms. You’ll be amazed what you can find out about your industry and competition using Compete. And if you invest in a Pro account, you can get a slew of other information, including the Average Visit Duration, Visits Per Person, Page Views, Pages per Person and more.

Compete will be invaluable to you if you decide to take the plunge with an online business opportunity like the one from Top Dawg Pet Supply.

What is so cool about SpyFu?

Posted in Internet Questions on June 10th, 2011 by admin – 1 Comment

SpyFu is an invaluable tool for anyone with a Internet-based business or ecommerce website. This site enables you to legally spy on your online competitors – call it “gathering intelligence” – by giving you insight into competitive keywords and AdWord campaigns. Check it out at www.spyfu.com.

Search by Competitive Domain
Enter one of your competitors’ domains in the query box and hit SEARCH. SpyFu will tell you if the site is using Adwords PPC, and how much they’re spending per day. You can also see the Daily Organic Traffic Value (SEO) and the value of paid versus Organic Clicks per Day. It lists all the Paid Keywords and top PPC Competitors, as well as the Organic Keywords and Organic Competitors.

Search by Keyword
Now take one of the keywords you’re interested in and enter that into the query box. This will yield some different but equally interesting data from SpyFu. First you can see the average Cost Per Click for that keyword. Then it lists the Clicks Per Day, Cost Per Day, Advertisers, Search Results and Search Volume. Now scroll down on the page and take a look at the Search Results.

This is all really useful data that will help you be more strategic in identifying the keywords you want to target for your own Internet-based business. Don’t have one yet? Check out the opportunity from Top Dawg Pet Supply.