Top Dawg Business Blog

SpyFu is an invaluable tool for anyone with a Internet-based business or ecommerce website. This site enables you to legally spy on your online competitors – call it “gathering intelligence” – by giving you insight into competitive keywords and AdWord campaigns. Check it out at www.spyfu.com.

Search by Competitive Domain
Enter one of your competitors’ domains in the query box and hit SEARCH. SpyFu will tell you if the site is using Adwords PPC, and how much they’re spending per day. You can also see the Daily Organic Traffic Value (SEO) and the value of paid versus Organic Clicks per Day. It lists all the Paid Keywords and top PPC Competitors, as well as the Organic Keywords and Organic Competitors.

Search by Keyword
Now take one of the keywords you’re interested in and enter that into the query box. This will yield some different but equally interesting data from SpyFu. First you can see the average Cost Per Click for that keyword. Then it lists the Clicks Per Day, Cost Per Day, Advertisers, Search Results and Search Volume. Now scroll down on the page and take a look at the Search Results.

This is all really useful data that will help you be more strategic in identifying the keywords you want to target for your own Internet-based business. Don’t have one yet? Check out the opportunity from Top Dawg Pet Supply.

Alexa calls itself the Web Information Company. It’s a service that provides free traffic metrics, search analytics, demographics and a variety of other metrics about any website. This means you can use Alexa to gain invaluable insights into your competitors and industry leaders. Things like global ranking score, bounce rate, page views, and top keywords driving traffic to your site. You can get a ton of additional information by purchasing an Alexa Site Audit, but you’ll be amazed how much you get with just the free tool. Go to http://www.alexa.com to try it out.

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This is another amazing FREE tool from Google designed to help you maximize your site’s visibility on Google, and therefore also for all the other search engines. It shows you how Google crawls and indexes your site, often identifying specific problems the spiders are having accessing the site. You can connect your Webmaster Tools account directly to your Google Analytics account, so it’s easy to get it implemented. Just go to http://www.googlecom/webmaster to sign up.
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Google Analytics is a totally free online tool that provides insight into your website traffic. It helps you identify targeted keywords and determine which pages are receiving the most traffic and yielding the best conversion rates. Trace ecommerce transactions to pay per click campaigns and keywords. Just go to http://www.google.com/analytics/ and sign up for a free account. Follow the instructions to post a snippet of code on every page of your website, and you’ll be able to track how many visitors you get, how long they view each page, where they come from and where they go after they leave your site. You can track changes in metrics over time, and even perform basic benchmarking and compare your site with others in your industry.

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A domain name is the “root” name of a web address plus the TLD – top level domain – extension. A TLD might be .com, .org, .net, or any number of other newer TLDs which are beginning to gain popularity. Some examples of domains are:

· Coke.com

· ATT.net

· YMCA.org

Think of a domain name as the street address. That’s where your website “lives.”

When we dig in a little deeper, each page on the website has its own unique suite number at that street address. That’s suite number is the URL. Some examples:

· Coke.com/about-us

· ATT.net/FAQs

· YMCA.org/programs

You can view a page’s URL in your Internet Browser search bar.

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An Internet browser, or just browser, is a software application that lets you surf the web. There are four major browser players on the market today: Microsoft’s Internet Explorer (IE), Mozilla Firefox, Google Chrome, Apple Safari. Why do you care? Well, for any web-based business, you need to be sure that whoever is looking can easily find you on the web, regardless of the browser they use. So you want to be sure your ecommerce website is totally “cross-browser-friendly” and can be easily viewed in any of the major browsers on the market.
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Google Alerts is a free tool from – you guessed it – Google. It allows you to set up automatic email alerts of results relevant to specific topics of interest. You could set up a Google Alert for news from your competitors, for a term like “home based business opportunities” or “franchise opportunities”, or even your own name! Just go to google.com/alerts and enter in a search term. Decide whether you want News, Web, Blog, Realtime, Video, Discussion or “Everything” results. Set how often you want to receive results, and how much volume (“Only the best results” or “All results.) Then enter your email and click Creat Alert. That’s all there is to it. And once you have set up your alerts, you can sign into your Google Alerts account to manage multiple alerts from a single dashboard. Very handy.
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When you start any ecommerce business – or any other business, for that matter – one of the most important factors to consider is how you’ll differentiate yourself. Anyone can create a website and sell products online. But how do you create trust with your audience? And how do you create a brand identity for your online business? Well, in the words of the inimitable Sherlock Holms, “It’s elementary, my dear Watson.” Strike up a dialog with your customers. Engage with them to find out what they care about, how they liked your products, get feedback about their purchasing experience. Create a fan page on Facebook and an identity on Twitter for your company. Send out newsletters on topically relevant issues and spotlighting new or unique products. Become an SME – Subject Matter Expert – on something related to your business. It’s elementary, but it all takes time and devotion.
If you’re ready to devote some time and devotion to your own success, check out Top Dawg Pet Supplies. You could be in business for yourself with an online pet store in no time!

Web 2.0 is purely a descriptive, subjective term, used to indicate a “user-friendly” web-based, interactive website or application. Some examples are Facebook, Twitter and Google. So Web 2.0 isn’t a thing or even a standard. It’s simply a way of classifying user-centered technologies and tools.
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