SERP is an acronym that’s short for Search Engine Results Page. When you go to Yahoo and type in a query, such as “Online Pet Store” and hit Search, the page that Yahoo displays is a SERP. Every SERP generally includes both paid search results (at the top and the side—look for “Sponsored Results” in small type) as well as the top ten organic search results. For all the obvious reasons, websites that appear in the top ten organic search results for a given query, or keyword, get the lion’s share of search traffic.
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