What is Alexa and Why do I Care?

Alexa calls itself the Web Information Company. It’s a service that provides free traffic metrics, search analytics, demographics and a variety of other metrics about any website. This means you can use Alexa to gain invaluable insights into your competitors and industry leaders. Things like global ranking score, bounce rate, page views, and top keywords driving traffic to your site. You can get a ton of additional information by purchasing an Alexa Site Audit, but you’ll be amazed how much you get with just the free tool. Go to http://www.alexa.com to try it out.

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