ALT tags, short for “Alternate” tags, are abbreviated descriptions attached to images and photos on a website. ALT tags help websites maintain keyword prominence and density throughout the site. As a user, you can usually view an website image’s ALT tag by right-clicking on the image. So for example, if you have a picture of a puppy on an pet store web page selling dog collars, you might assign the following ALT tag: “Premium dog collars for puppies and dogs of all sizes.”
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