What is CRM?
CRM is an abbreviation for Customer Relationship Management. You may see it referring to a genre of software applications that integrate and automate various aspects of managing your customer relationships: automated emails, newsletters, cross-selling and up-selling, etc. But CRM is a broader concept that asks you to look at everything you do to nurture an ongoing relationship with your prospects, customers and clients. Good CRM practices include everything from having a good website with clear navigation and appropriate content to maintaining accurate customer records and keeping all your communications consistent, well-branded and sincere.
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