Top Dawg Business Blog

SpyFu is an invaluable tool for anyone with a Internet-based business or ecommerce website. This site enables you to legally spy on your online competitors – call it “gathering intelligence” – by giving you insight into competitive keywords and AdWord campaigns. Check it out at www.spyfu.com.

Search by Competitive Domain
Enter one of your competitors’ domains in the query box and hit SEARCH. SpyFu will tell you if the site is using Adwords PPC, and how much they’re spending per day. You can also see the Daily Organic Traffic Value (SEO) and the value of paid versus Organic Clicks per Day. It lists all the Paid Keywords and top PPC Competitors, as well as the Organic Keywords and Organic Competitors.

Search by Keyword
Now take one of the keywords you’re interested in and enter that into the query box. This will yield some different but equally interesting data from SpyFu. First you can see the average Cost Per Click for that keyword. Then it lists the Clicks Per Day, Cost Per Day, Advertisers, Search Results and Search Volume. Now scroll down on the page and take a look at the Search Results.

This is all really useful data that will help you be more strategic in identifying the keywords you want to target for your own Internet-based business. Don’t have one yet? Check out the opportunity from Top Dawg Pet Supply.

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This entry was posted on Friday, June 10th, 2011 at 12:29 pm and is filed under Internet Questions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.