PetStoreComplete: Marketing Tools
Incorporates Valuable Marketing Tools for SEO, Online Advertising and Analysis
Unlike some ecommerce applications, PetStoreComplete provides for user-friendly and search engine friendly URLs. So instead of a web address that reads like scientific code, you can set up URLs like “www.mysite.com/bird_food/”.
Your PetStoreComplete account includes a Google AdWords credit so you can get a taste of just how powerful PPC advertising is. Google AdWords lets you display ads on Google search engine results pages (SERPs) in the “Sponsored Links” section. Your ads appear beside related search results, such as Pet Supplies or Online Pet Store. If someone clicks on your ad, they are directed to your website. You only pay if someone clicks on your ad, which is why this is called PPC or Pay Per Click advertising.
PetStoreComplete allows you to generate newsletters and create targeted email campaigns you can send directly to your customers through the system. Compare this with other online newsletter applications that can cost as much as $50 per month PLUS charges per email sent.
With PetStoreComplete’s powerful marketing tools, you can analyze what customers are searching for on your website in real time, which means you can see what they’re looking for while they’re looking for it! So you can keep your finger on the pulse of how your customers interact with your online pet store at all times, which can be invaluable in shaping your business and merchandising strategy for maximum profitability.
Optional customer registration enables you to gather useful demographic data and track ordering patterns for your customers. With this information, you can develop targeted marketing programs and campaigns to upsell and cross sell to your existing customer base.
A site map is critical to ensuring your website is recognized and crawled by the search engine spiders. The PetStoreComplete software automatically creates and updates your site map so you don’t have to.
Google Analytics is a powerful, free online tool that gives you rich insights into your website traffic and marketing effectiveness. Google Analytics provides you with a small snippet of code which you can easily install on your Internet pet business website, enabling tracking of key metrics and patterns.
SEO (Search Engine Optimization) tags can be created and edited for your site pages and all products, unlike many ecommerce applications. This allows you to fully optimize your online pet store to be searched and ranked by the main search engines.
Through the PetStoreComplete control panel, you can observe user interaction with your shopping cart, including active shoppers and abandoned carts. This type of information is invaluable in optimizing your online pet store for the best possible conversion rates.
PetStoreComplete allows you to create promotions to drive visitors to your online pet store by distributing online or offline coupons. Promo or coupon codes can be entered by the customer at checkout, triggering a predetermined discount.
Offer free or discounted shipping to boost minimum sales or drive traffic to your site.
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